Development Software for Resource Planning in Agricultural Nutrition - The Case of 'Green Entrepreneurship' (Greece)
Year: 2013
Type: article
Abstract: has been increasingly important for the global market, as it appears to offer an individually satisfactory and profitable working life, contributing to the national prosperity and economic growth at the same t ime. The paper presents the project Green Entrepreneurship which developed for Greece. The project includes e-mediation services through internet to producers, suppliers and consumers, with in an intangible mu lti-cooperative association policy. The project aims to the development of a real e-d istribution of agricultural products between suppliers (growers, producers, agricultural associations) and buyers (supermarkets, retailers), reliably and quickly within the new dig ital economy. Each producer and each supplier having created an account on the Green Entrepreneurship platform, can immed iately have access and benefit fro m several options helping their p roduct promotion. The platform is designed so as to be available, handy to both producers and suppliers and to facilitate the recording and management of their products. The research evaluation of the Green Entrepreneurship project follo ws the quantitative- experimental scale method model and includes two implementation phases: a) virtual operation of the Green Entrepreneurship and b) real operation fo r the Green Entrepreneurship. The research results show considerable economic benefits for both producers and suppliers, as well as for consumers.
Institution: University of Thessaly
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W588315865