Market orientation, product innovation and export performance: evidence from Chinese manufacturers
Year: 2015
Type: article
Study design: Observational Study
Source: Journal of Strategic Marketing
Authors: Jing Zhang, Miao Zhu
Institution: Huazhong University of Science and Technology
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: closed
Award: 产业服务情境下资源互动、价值共创与品牌绩效的关系研究
OpenAlex ID: W594563196