Work

Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity

Year: 2004

Type: article

Author: David A. Aaker

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W596964310

FWCI: 35.87

Cites:

Cited by: 298

Related to: 10