Work

Consumers’ purchase intentions in fast food restaurants: an empirical study on undergraduate students

Year: 2011

Type: article

Study design: Observational Study

Source: UTM Institutional Repository

Authors: Huam Hon Tat, Seng Sook Min, Thoo Ai Chin, Amran Rasli, Abu Bakar Abd Hamid

Institution: University of Technology Malaysia

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W597596831

FWCI: 3.532

Cites: 35

Cited by: 25

Related to: 10