Work

Developing Effective Communications Strategy: A Benefit Segmentation Approach

Year: 1985

Type: book

Author: Russell I. Haley

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W601443388

FWCI: 2.357

Cites:

Cited by: 44

Related to: 10