Work

Big Data Marketing: Engage Your Customers More Effectively and Drive Value

Year: 2013

Type: other

Author: Lisa Arthur

Language: English

Topic: Big Data and Business Intelligence

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W610229365

Cites:

Cited by: 40

Related to: 10