Work

Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests

Year: 2010

Type: book

Author: I. Gabe Zichermann Ii. Joselin Linder

Language: English

Topic: Educational Games and Gamification

Subfield: Developmental and Educational Psychology

Field: Psychology

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W610349085

FWCI: 10.56

Cites:

Cited by: 164

Related to: 10