Work

Leveraging the family brand: Using brand management to highlight the advantages of family firms

Year: 2010

Type: article

Authors: Isabel C. Botero, Anna Blombäck

Institution: Illinois State University

Language: English

Topic: Family Business Performance and Succession

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W624561958

FWCI: 1.212

Cites: 54

Cited by: 17

Related to: 10