Work

The Mobile Audience

Year: 2011
Type: book
Abstract: Locative media emerged over the last half decade as a response to the decorporealized, screen-based experience of net art, claiming the world beyond either gallery or computer screen as its territory.Initially coined as a title for a workshop hosted by RIXC, an electronic art and media center in Latvia during 2002, the term is derived from the "locative" noun case in the Latvian language, which indicates location and vaguely corresponds to the English prepositions "in", "on", "at" and, "by"." 1 This is a book based on primary field research, its principal aims being to interrogate and explain the visual languages and critical discourses growing up around the new art and narrative forms which are adapting to mobile technologies, in particular through examining audience response.The book forms a study of these emergent uses of mobile, wearable and wire-free technologies, which have moved the audience for screen-based work out of the gallery and cinema into public spaces and geographies, with a particular focus on forms of experimental art works using narrative in its new spatialised or "locative" incarnations.This continues arguments on reception rehearsed in Rieser, M, Zapp, A, New Screen Media: Cinema/Art/ Narrative (BFI, London, 2002), but examines and contextualizes more recent and developing work founded on mobile technologies. ContextsScreen cultures today are dominated by narrative and by its modes of framing.Dispersed forms of interaction raise a whole new series of intriguing questions on the nature of narrative and communication, particularly in relation to an audience's modes of participation and reception.The convergence of mobile technologies and ubiquitous computing are creating a world where information-rich environments may be mapped directly onto urban topologies.This creates an opportunity to pose a series of questions around changing concepts of space and place for a wide range of traditional disciplines ranging from Anthropology, Art and Architecture to Cultural and Media Studies, Fashion and Graphic design.Over the past few years, current developments in ubiquitous computing technologies have been explored in parallel by organisations in Britain and Europe such as the Mixed Reality Lab at Nottingham University and the Mobile Bristol 1 Tuters, Marc and Varnelis, Kazys, Beyond Locative Media http://networkedpublics.org/locative_media/beyond_locative_media (accessed
Source: BRILL eBooks
Language: English
Open Access status: bronze
OpenAlex ID: W630109701
FWCI: 8.218
Cites:
Cited by: 18
Related to: 10