Work

Industrial product policy : managing the existing product line

Year: 1977

Type: book

Source: Marketing Science Institute eBooks

Author: Benson P. Shapiro

Language: English

Topic: Product Development and Customization

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W632786642

FWCI:

Cites:

Cited by: 10

Related to: 10