Work

Implementing global account management in multinational corporations

Year: 2000

Type: book

Source: Marketing Science Institute eBooks

Authors: David Arnold, Julian Birkinshaw, Omar Toulan

Language: English

Topic: International Business and FDI

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W633678410

FWCI: 2.124

Cites: 13

Cited by: 9

Related to: 10