Work

The Role of Anticipatory Self-Evaluation in Consumer Purchase Motivation

Year: 2014

Type: book-chapter

Source: Developments in marketing science: proceedings of the Academy of Marketing Science

DOI: 10.1007/978-3-319-13159-7_18

Authors: M. Joseph Sirgy, J. S. Johar, Stanley A. Wise

Institutions: Virginia Tech, California State University, San Bernardino

Language: English

Topic: Decision-Making and Behavioral Economics

Subfield: General Decision Sciences

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W6341982

FWCI: 1.054

Cites: 4

Cited by: 2

Related to: 10