Work

Building corporate brands : an exploratory study

Year: 2001

Type: book

Source: Marketing Science Institute eBooks

Authors: Gabriel Biehal, Daniel A. Sheinin

Language: English

Topic: Corporate Identity and Reputation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W641646060

FWCI:

Cites: 45

Cited by: 4

Related to: 10