Theories of Consumer's Satisfaction and the Operationalization of the Expectation Disconfirmation Paradigm
Year: 2014
Type: article
Abstract: The main paradigm that marks the literature dedicated to consumer’s satisfaction is the Expectation Disconfirmation Paradigm. A lot of theories explaining the nature and the development of consumer’s satisfaction from various perspectives fall under the umbrella of this paradigm
Authors: Florin Lucian Isac, Aurel Vlaicu, Sergiu Rusu
Language: English
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W646682357
