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A Structural Model Describe Chinese Tradesmen Attitudes Towards Greek Students Consumption Behavior

Year: 2012

Type: article

Abstract: This study tests evaluates 43 Chinese tradesmen opinios describe the main factors that influnce Greek consumers’ behavior. A structural model was constructed to represent the relationship between consumer components. The model was tested for its Convergent and Discriminant Validity. Moreover it was tested for its reliability and construct reliability. The findings from this study may be used by Chinese tradesmen to develop their marketing campains and customers.

Source: RePEc: Research Papers in Economics

Author: Sofia D. ANASTASIADOU

Language: English

Topic: Consumer Behavior and Market Dynamics

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W65153742

FWCI:

Cites: 21

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Related to: 10