Work

Design Management: Using Design to Build Brand Value and Corporate Innovation

Year: 2003

Type: book

Author: Brigitte Borja de Mozota

Language: English

Topic: Business Strategies and Innovation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W651982663

FWCI: 6.035

Cites:

Cited by: 410

Related to: 10