Work

Interactive Psychographics: Cross-Selling in the Banking Industry.

Year: 2002

Type: article

Source: Journal of Advertising Research

DOI: 10.2501/jar-42-2-7-22

Authors: James W. Peltier, John A. Schibrowsky, Don E.Schultz, John Davis

Institutions: University of Wisconsin–Madison, University of Nevada, Las Vegas

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W65486009

FWCI: 13.31

Cites: 53

Cited by: 60

Related to: 10