Work

Die Wirkung positiver und negativer Aussagen in der Werbung vor dem Hintergrund des Message Framing

Year: 2000

Type: article

Source: Schmalenbach Journal of Business Research

DOI: 10.1007/bf03372617

Authors: Heribert Gierl, Roland Helm, Michaela Satzinger

Institutions: University of Augsburg, Technical University of Munich

Language: German

Topic: Behavioral Health and Interventions

Subfield: Applied Psychology

Field: Psychology

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W65508

FWCI:

Cites: 82

Cited by: 7

Related to: 10