Work

A Study of Cooperative Advertising in a Manufacturer-Retailer Supply Chain

Year: 2006

Type: article

Authors: Ching-shih Tsou, Hsiao-hua Fang, Hui-chiung Lo, Chih-ho Huang

Language: English

Topic: Supply Chain and Inventory Management

Subfield: Management Science and Operations Research

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W68371780

FWCI:

Cites: 11

Cited by: 9

Related to: 10