Tailoring of health information
Year: 2010
Type: conference-paper
Abstract: Prevention of obesity and overweight are nowadays a major challenge worldwide. They are associated with the metabolic syndrome and diabetes (type 2). Health promotion tries to affect on attitudes and health behaviors and health communication is a key strategy to inform people about health concerns. Tailoring is a method pursuing to improve the effectiveness of communication and delivery of information at the individual level to increase its relevance and also personal involvement.
Source: Informaatiotutkimus
Authors: Enwald, Heidi, Informaatiotutkimuksen päivät (2010 : Tampere)
Language: English
Topic: Media Influence and Health
Subfield: Communication
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W68844125