Corporate Renaming and Their Impact for Products on Brands and Markets: Twitter, Redmi and KFC as Examples
Year: 2024
Type: article
Abstract: \nFollowing technological development, brand names have become more important in a competitive environment. Some brands try to increase their product’s force of competitive by changing product names. However, if a company changes name, then the company may meet some challenges. Brand needs comprehensive marketing as well as user guide to make up for the loss of user activity [1]. The essay will review literature to discuss the influence of renaming on the company culture as well as user acceptance. In detail, this essay will discuss influence of brand image and sales for renaming through Twitter renamed to X, Hongmi independent as well as changing name to Redmi, Kentucky Fried Chicken simplified to KFC.\n
Author: Yuan Shen
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W6884603966
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