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Historian writes about McWings: storytelling as effective marketing

Year: 2025

Type: article

Abstract: This blog post explores how the McDonald's McWings campaign creatively utilises historians as storytellers to establish authenticity and emotional connections with consumers. By intertwining historical references and narratives, McDonald's aims to engage audiences while reinforcing its marketing strategy, showcasing its historical impact on the food industry and its cultural significance in regions like Macarthur.

Source: Knowledge Commons (Lakehead University)

DOI: 10.17613/nc96v-d7266

Author: Willis, Ian

Language: English

Topic: Literature, Culture, and Aesthetics

Subfield: Museology

Field: Arts and Humanities

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W6887766950

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