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Le pré-traitement de l'information et la compréhension de l'information nutritionnelle par le consommateur

Year: 2025

Type: article

Abstract: Our research shows that food consumers are not overloaded in their initial information process even with an information load superior to 6 « bits». Therefore, we found an important difference between the information preferred and the information perceived by consumers. After one observation, consumers memorized around 15,9 % of all the data presented and increased that proportion to 36,9 % after a second viewing. Finally, we think that from a normative and cognitive approach to the comprehension of nutrition labeling, the concept of pre-processed information can be a possible solution.

Source: AgEcon Search (University of Minnesota, USA)

DOI: 10.22004/ag.econ.349984

Author: Dufour, Jean-Claude

Language: English

Topic: Consumer Attitudes and Food Labeling

Subfield: Public Health, Environmental and Occupational Health

Field: Medicine

Domain: Health Sciences

SDG: Zero hunger

Open Access status: green

OpenAlex ID: W6888771229

FWCI:

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