Is AI Chatbot Coaching Actually ‘Coaching’? Exploring Relationship and Reflection in AI-Human Conversations
Year: 2025
Type: article
Abstract: The arrival of AI-powered coaching, particularly via generative AI chatbots, has sparked debate over its efficacy and potential to democratise coaching. This study explored whether AI-based coaching qualifies as ‘coaching’ and how it aligns with traditional practices. Using Constructivist Grounded Theory, 15 professionals’ experiences were analysed. Findings suggest AI coaching acts as an asynchronous, intelligent agent prompting self-reflection. A theoretical framework highlights the coachee’s ‘working relationship with self and other’, reshaping human–AI relationality. The study suggests AI shifts coaching from relational depth to facilitated self-reflection, challenging traditional definitions of coaching as a unique developmental support tool.
DOI: 10.24384/xjc6-cv40
Author: Nobes, Andy
Language: English
Topic: Coaching Methods and Impact
Subfield: Applied Psychology
Field: Psychology
Domain: Social Sciences
SDG: Quality education
Open Access status: green
OpenAlex ID: W6888819166