Human Resource Management Strategy in Building an Innovative and Competitive Organizational Culture at PT. Pelabuhan Kepri
Year: 2025
Type: article
Abstract: This study aims to analyze the HR management strategy in building an innovative and competitive organizational culture at PT. Pelabuhan Kepri. The study uses a qualitative descriptive method with data collection techniques through observation, interviews, and documentation. The results of the study indicate that the main strategies implemented include competency-based recruitment, HR development through continuous training, implementation of a fair reward and punishment system, and increased internal communication to encourage collaboration and creativity. In addition, visionary and adaptive leadership is also a key factor in forming an innovative culture in the company. With this strategy, PT. Pelabuhan Kepri can build a more dynamic work culture, encourage innovation, and increase competitiveness in the port industry.
Authors: Muhammad Ferdi Rudi, Muhammad Ramadhanissa, Risti Adrevi Suhela, Salva Dwi Dharma, Satriadi Satriadi
Institution: STIE Pembangunan Tanjungpinang
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W6889885392
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