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A Study on the Role of Socio Economic Factors and Awareness on Life Insurance in Building Confidence About the Life Insurance Companies and Its Products

Year: 2024

Type: article

Abstract: This study investigates the relationship between socio-economic factors, awareness of life insurance, and consumer confidence in life insurance companies and their products among rural residents in Tamil Nadu. The findings reveal that higher awareness levels correlate with increased confidence, while socio-economic characteristics significantly influence both awareness and trust in insurance providers, providing crucial insights for improving consumer education initiatives.

Source: Zenodo (CERN European Organization for Nuclear Research)

DOI: 10.5281/zenodo.13923936

Author: Dr. P. Kamaraj

Language: English

Topic: Insurance and Financial Risk Management

Subfield: Economics and Econometrics

Field: Economics, Econometrics and Finance

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W6892908821

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