Perceived Quality of E-Wallet by University Students: Case Study of Orange Money
Year: 2024
Type: article
Abstract: The aim of this qualitative case study is to explore students’ perception about the services rendered by Orange Cameroon,with focus on Orange Money. To achieve this, we used the case study research design to interview students at theUniversity of Buea. The data collection method was face-to-face interview for a sampleof twenty-two students. The resultof the study reveals that students hold negative perceptions about Orange Money. This is because of the difficulties theyhave been facing while using the said service. These difficulties have contributed to the development of the negativeperceptions towards Orange Money. Some of the issues include pending and incomplete transactions and high cost oftransactions. Consequently, most of the users have switched to the immediate competitors because their network wasunable to provide useful assistance when problems arose. Added to that, with an environment characterized by a rejectionof French products affiliates, this perception keeps increasing especially as users’ problems are not comprehensivelyaddressed.
Author: Cedric Kamgna, Che Tita , Otto Enyame, Constance Jawaid
Language: English
Domain: Social Sciences
SDG: Quality education
Open Access status: green
OpenAlex ID: W6892917400
FWCI:
Cites:
Cited by:
Related to: