A Study on Factors Influencing the Purchase of Life Insurance Products From the Private Life Insurance Companies in India
Year: 2024
Type: article
Abstract: This study examines the key factors influencing consumer decisions to purchase life insurance products from private life insurance companies in India. It highlights demographic, psychological, economic, and social influences, providing insights for insurance providers to tailor their offerings and marketing strategies effectively.
Author: Dr. P. Kamaraj
Language: English
Subfield: Economics and Econometrics
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W6893015795
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