Marketing in the Football Club System
Year: 2024
Type: conference-paper
Abstract: This article examines the significant role that marketing has played in the transformation of football from a regional sport to a global phenomenon. It delves into the key marketing strategies employed by clubs, leagues, and governing bodies to build brand identity, expand reach, promote player development, drive revenue, and foster positive social impact. The article concludes by highlighting the enduring influence of marketing on the sport's trajectory and its continued relevance in a rapidly evolving global landscape.
Authors: Tulyaganov Akmal Axmadovich, Javlon Esanov
Language: English
Topic: Sports, Gender, and Society
Subfield: Gender Studies
Field: Social Sciences
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W6893047631
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