Mobile Spa on Wheels: Bringing Wellness and Beauty to Your Doorstep
Year: 2024
Type: conference-paper
Abstract: This study aims to provide a comprehensive overview of the mobile spa on wheels concept, namely Moving Mobile Spa (MMS). The exploring its potential to meet the evolving needs of modern consumers while offering a unique and convenient wellness experience. In today's fast-paced world, many individuals struggle to find time for self-care and relaxation, often due to busy schedules, long commutes, or limited access to quality spa services. Traditional spas can be inconvenient and costly, requiring clients to travel and wait for appointments. This lack of accessibility and convenience can negatively impact people's well-being and stress levels. The Moving Mobile Spa (MMS) addresses these issues by providing a flexible, on-demand solution that brings professional spa treatments directly to the customer's location, offering a personalized and convenient alternative to traditional spa experiences. The objective of the MMS is to provide convenient, high-quality, and cost-effective personal care services by delivering a customized spa experience directly to clients' homes or preferred locations. By offering a wide range of treatments, including massages, facials, waxing, and nail care, MMS aims to improve the overall physical and emotional well-being of individuals, making wellness and beauty accessible and enjoyable. The MMS concept has strong commercialization potential, leveraging current market trends towards convenience and personalized wellness experiences. By focusing on a unique value proposition, diverse revenue streams, scalability, and effective marketing strategies, MMS can establish itself as a leading player in the evolving wellness and beauty industry.
Authors: Nur Kamilia Batrisyia Mohd Noor, Nor Zuriati Amani Ab Rani, Nur Izzati Othman, Muhammad Izzul Amir Hasbullah, Nor Sabrina Zahari, Nik Suriati Nik Hassan
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W6893065490
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