Work

Stylistics of Lexical Tools in Advertisements

Year: 2024

Type: article

Abstract: Advertising text as a unit of advertising speech is an object of research for experts in various scientific fields. Stylistics of lexical means is an integral element of modern advertising text. The stylistic features of lexical tools in advertisements were analyzed in the article. Keywords: advertising, discourse, stylistics, lexicon, pragmatics, text

Source: Zenodo (CERN European Organization for Nuclear Research)

DOI: 10.5281/zenodo.13906298

Author: Maxliyo Botirova, TerDU teacher

Language: English

Topic: Linguistics and Discourse Analysis

Subfield: Philosophy

Field: Arts and Humanities

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W6893088751

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