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The Impact of Information and Communication Technologies on the Competitiveness of Smes in Morocco: An Approach Based on the Technology Acceptance Model

Year: 2024

Type: article

Abstract: This article examines the impact of Information and Communication Technologies (ICT) on economic competitiveness in Morocco, with a focus on ICT adoption among small and medium-sized enterprises (SMEs). Through an analysis based on the Technology Acceptance Model (TAM), the study identifies key challenges faced by companies in integrating ICT and highlights opportunities presented by government initiatives such as the "Digital Morocco Plan 2020." The findings indicate that the acceptance and increased use of ICT are essential for fostering innovation and enhancing the performance of Moroccan businesses, thereby contributing to sustainable economic growth.

Source: Zenodo (CERN European Organization for Nuclear Research)

DOI: 10.5281/zenodo.14161867

Authors: Hicham OUZIF,, Ikrame HAI,, Hayat EL BOUKHARI,, Mohammed ABDELLAOUI,

Institution: Sidi Mohamed Ben Abdellah University

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

SDGs: Industry, innovation and infrastructure, Decent work and economic growth

Open Access status: green

OpenAlex ID: W6893100691

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