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Persuasive Strategies in Uzbek and English Economic Advertisements

Year: 2025

Type: conference-paper

Abstract: This article presents a comparative analysis of pragmatic persuasive strategies used in Uzbek and English economic advertisements. Based on pragmatic theory, linguistic features, cultural context, and the effectiveness of linguistic devices in advertisements are examined. The research identifies similarities and differences between the two languages, providing practical insights for advertisers and linguists.

Source: Zenodo (CERN European Organization for Nuclear Research)

DOI: 10.5281/zenodo.15173955

Author: Sadullayeva, Umida

Institution: Nordic International University

Language: English

Topic: Linguistics and Discourse Analysis

Subfield: Philosophy

Field: Arts and Humanities

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W6893140866

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