The role of data analytics in marketing strategies
Year: 2025
Type: article
Abstract: The function of data analytics in marketing strategy is critical for influencing data-driven decision-making and maximizing campaign performance. Businesses may adjust their marketing efforts by monitoring customer behaviours, tastes, and market trends to target the correct audience with personalised content. Data analytics delivers insights into consumer segmentation, lifetime value, and purchase behaviours, allowing marketers to deploy resources more efficiently, foresee trends, and track return on investment (ROI) in real time. Furthermore, predictive analytics aids in predicting client wants and modifying methods proactively. Finally, data analytics shifts marketing from intuitive to evidence-based, increasing customer engagement, brand loyalty, and business success.
Authors: Shilpa sandhu, Aryan sah, Shrawan saha, S Vaibhav dharani reddy, N laksh
Institution: Jain University
Language: English
Subfield: Management Information Systems
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W6893150631
FWCI:
Cites:
Cited by:
Related to: