The Impact of Dynamic Marketing Capabilities and Strategic Information Management on the Performance of International Startups: Evidence from China
Year: 2024
Type: article
Abstract: The consistently changing environment in a profoundly serious commercial marketplace presents limitlessbusiness potential open doors and vast difficulties for worldwide new businesses. To investigate the coupled connectionbetween unique promoting capacities, vital data the board, and worldwide startup execution. Interestingly, this reviewembraces a powerful examination and overview system and lays out a scoring and investigation model under adynamic framework. A poll study with genuine information was led through 348 worldwide new companies inGuangdong and Jiangsu, China, and the information were handled and examined with the assistance of insightfulprogramming. The review talks about the coupling connection between powerful advertising capacity, key data theexecutive’s ability, and endeavor execution, and uncovers the characteristic impact law of the three from differentaspects. In particular, the three components of dynamic promoting capacities, to be specific, market information theexecutives abilities, interface collaboration abilities, and client relationship the board capacities, can all decidedlyinfluence the execution of endeavors, just the general impact of the three aspects on the presentation is unique, in whichthe market information the board capacities can essentially work on the exhibition of endeavors. The key data theexecutive’s development of internationalized new businesses has an interceding impact between unique showcasingcapacities and corporate execution, playing a circuitous positive input job. The above study adds to the futureshowcasing the executives and execution improvement of internationalized new businesses
Authors: Hossain, Shahriar, Md Mubashir Rahman, Md Mubashir Rahman
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W6893172874
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