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Crisis Communication Strategies of Select Banks during the Naira Redesign Policy in Nigeria

Year: 2024

Type: article

Abstract: The study was carried out to determine the crisis communication strategies of select Nigerian banks during the Naira redesign crisis. The study was anchored on situational crisis communication Theory. The survey research design was used, hence, a structured questionnaire served as tool for data collection from 384 respondents. Findings revealed that Nigerian banks did not keep their customers adequately informed with messages on a regular basis during the Naira redesign policy as customers did not receive messages constantly on alternative recommends banking methods all through the Naira redesign policy period. The researchers recommend that banks and financial institutions should essentially set up, tweak, and reengineer communication management systems in times of crises in order to handle and overcome social crises.

Source: Zenodo (CERN European Organization for Nuclear Research)

DOI: 10.5281/zenodo.14035696

Authors: Ekemini George Okure, Prof. Walter Ihejirika, Prof. Obiageli Ohiagu

Language: English

Topic: Public Relations and Crisis Communication

Subfield: Communication

Field: Social Sciences

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W6893178629

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