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Millet Marketing for Nutritional Empowerment: Challenges and Opportunities

Year: 2024

Type: article

Abstract: Millets, a group of highly nutritious and climate-resilient grains, have gained significant attention inrecent years as a means to address global malnutrition and food insecurity. However, their potentialremains underutilized due to inadequate marketing strategies, low consumer awareness, and limitedmarket access. This article explores the challenges faced in marketing millets and identifiesopportunities to promote their adoption for nutritional empowerment. By analyzing current trends andcase studies, this research offers actionable insights into developing effective marketing strategies toposition millets as a viable solution for improving public health and fostering sustainable food systems.

Source: Zenodo (CERN European Organization for Nuclear Research)

DOI: 10.5281/zenodo.14841127

Authors: Dhawal Sharma, Rahul Sharma

Language: English

Topic: Economics of Agriculture and Food Markets

Subfield: Economics and Econometrics

Field: Economics, Econometrics and Finance

Domain: Social Sciences

SDGs: Zero hunger, No poverty

Open Access status: green

OpenAlex ID: W6893192936

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