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The Influence of Organizational Culture on the Formation of Consumer Loyalty

Year: 2024

Type: article

Abstract: The article explores the concept and essence of customer-centric organizational culture. Strategies for implementing customer-centric organizational culture are considered, and the connection between the implementation of customer-centric organizational culture and the formation of consumer loyalty is analyzed.

Source: Zenodo (CERN European Organization for Nuclear Research)

DOI: 10.5281/zenodo.14546237

Author: Salmanova L.

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W6893210147

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