The rise of ready-to-eat meat products in India: a delicious revolution
Year: 2025
Type: article
Abstract: The ready-to-eat (RTE) meat product market in India has experienced significant growth, driven by urbanization, changing lifestyles, and increasing disposable incomes. This sector offers a diverse range of products, including biryanis, kebabs, curries, sausages, and frozen meat packs, catering to the evolving preferences of Indian consumers. Brands like MTR, Tasty Nibbles, Licious, and Haldiram's have capitalized on this demand, providing convenient and flavorful meal solutions. The market's expansion is further supported by advancements in food packaging technology and distribution channels, ensuring product availability and quality. However, health considerations regarding preservatives and additives remain pertinent, prompting consumers to seek options with minimal additives. Looking ahead, the RTE meat product market in India is poised for continued growth, offering innovative and diverse options to meet the needs of the modern consumer.
Author: Bhat, Shilviya
Language: English
Subfield: Economics and Econometrics
Domain: Social Sciences
SDG: Zero hunger
Open Access status: green
OpenAlex ID: W6893216778
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