Marketing and management in health care
Year: 2025
Type: article
Abstract: Healthcare marketing has become an essential component of health brands as a result of the dynamic growth of life, which has unavoidably impacted healthcare systems and caused major changes. The healthcare industry is constantly changing, with a wealth of opportunities that will foster innovation and passion while also taking advantage of the industry's experts. Since the marketing strategies and philosophies of other businesses do not apply to healthcare services, the healthcare sector requires its own strategy and has unique characteristics. Another problem in healthcare, particularly for service providers, is that not all prospective customers are deemed "desirable" for a given service. Although service providers must offer services to all applicants, regardless of their financial situation, marketers may not encourage patients in specific patient categories to request a given service. The marketer must draw clients to healthcare organizations while avoiding drawing too many from the group of people who are most likely to be in debt.
Authors: Moldoev Murzali lyazovich, Ramakrishnan, Akil raj
Institution: Osh State University
Language: English
Subfield: General Health Professions
Field: Health Professions
Domain: Health Sciences
Open Access status: green
OpenAlex ID: W6893268156
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