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PROJECT SUMMARY: Exploring Academic Staff Engagement on Mastodon

Year: 2025

Type: report

Abstract: This research project explores the role of Mastodon in academic communication. Sparked by a shift away from X/Twitter due to concerns over misinformation and harassment, Mastodon has become a growing space for scholarly exchange. Despite this trend, little is known about how academics engage with the platform. We conducted this study to understand academic staff's perceptions, motivations, usage patterns, and the platform’s potential benefits and challenges. The project employed a mixed-methods approach, resulting in a three-part study comprising (1) a literature review, (2) a quantitative survey, and (3) qualitative interviews. In this project summary, we briefly present the main results.

Source: University of Groningen research database (University of Groningen / Centre for Information Technology)

DOI: 10.5281/zenodo.15582839

Authors: Niemeier, Hannah, Knauer, Babette, Westerhof, Josca

Institution: University of Groningen

Language: English

Topic: Social Media in Health Education

Subfield: Health

Field: Social Sciences

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W6893274362

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