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Marketing and Management in Healthcare: Strategies for Success

Year: 2025

Type: article

Abstract: The healthcare industry is one of the most complex and rapidly evolving sectors globally. Effective marketing and management are critical to ensuring that healthcare organizations deliver high-quality care, remain financially sustainable, and meet the needs of diverse patient populations. This article explores the intersection of marketing and management in healthcare, highlighting key strategies, challenges, and opportunities. It also provides actionable insights for healthcare leaders to enhance organizational performance and patient satisfaction.

Source: Zenodo (CERN European Organization for Nuclear Research)

DOI: 10.5281/zenodo.15194850

Authors: MOLDOEV MURZALI ILYAZOVICH, Gauri Tekam, Sahil Akare

Institution: Osh State University

Language: English

Topic: Healthcare, Law, Governance, and Management Studies

Subfield: General Health Professions

Field: Health Professions

Domain: Health Sciences

Open Access status: green

OpenAlex ID: W6893300424

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