Marketing and management in healthcare.
Year: 2025
Type: article
Abstract: Patient-centric marketing is a strategic approach in healthcare that prioritizes patient needs, trust, and engagement. Unlike traditional marketing, it focuses on transparency, personalized communication, and empathy to foster long-term relationships. This article explores key strategies for building trust, including clear communication, ethical advertising, and responsive patient feedback management. Personalization through AI-driven outreach and targeted content enhances patient experience, while digital engagement via social media and telehealth improves accessibility. Additionally, community involvement and storytelling help strengthen emotional connections. Ethical considerations, such as HIPAA compliance and data privacy, ensure responsible marketing practices. By adopting a patient-first mindset, healthcare providers can improve patient satisfaction, retention, and brand loyalty. This article provides insights into effective patient-centric marketing strategies that align with modern healthcare trends and expectations.
Authors: MOLDOEV MURZALI ILYAZOVICH, Mohammad Altamash Zafar, Khan Mohammad Arshad
Institution: Osh State University
Language: English
Subfield: General Health Professions
Field: Health Professions
Domain: Health Sciences
Open Access status: green
OpenAlex ID: W6893320959
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