Work

Evaluation of Tourist Preferences for Mumbai as a Tourist Destination: Using a Conjoint Analysis Approach

Year: 2025

Type: article

Abstract: This study evaluates tourist preferences for Mumbai, aiming to understand the factors influencing tourist decisions. Through a literature review, the research highlights the importance of cultural, historical, and entertainment offerings that attract millions of tourists annually. Using conjoint analysis, the study identifies key attributes like entertainment, transport systems, and culinary offerings as influential in shaping the overall tourist experience. Results show tourists prioritize outdoor activities and efficient public transport, particularly metro services, for convenience and reliability. The preference for local cuisine, especially Indian dishes, further reflects the importance of authentic experiences. The study’s findings provide valuable insights for destination managers and marketers to enhance tourist satisfaction by focusing on entertainment and cultural experiences. The research concludes with practical recommendations for improving transportation infrastructure and local attractions to boost Mumbai’s competitiveness as a tourism destination.

Source: Zenodo (CERN European Organization for Nuclear Research)

DOI: 10.5281/zenodo.15803988

Authors: Brajesh, Kumar, Pranav, Ranjan, Akbar, Jan N, A.K., Subramani

Institutions: ICFAI Business School, ICFAI Foundation for Higher Education, Institute of Chartered Financial Analysts of India, D.Y. Patil University, Saveetha University

Language: English

Topic: Diverse Aspects of Tourism Research

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

SDG: Sustainable cities and communities

Open Access status: green

OpenAlex ID: W6893323857

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