Work

Exploring the New Frontier: The Digital Personal Data Protection Act (DPDP) of India and Its Effect on the Advertising Industry

Year: 2025

Type: article

Abstract: India's Digital Personal Data Protection Act, 2023 (DPDP Act) is an important milestone in data privacy in the country, bringing with it a new era of rights-based data management and preference for the rights of the citizen. This research paper analyses the implications of the DPDP Act on India's advertising sector, an industry fully dependent on personal data for niche-focused promotions and customized interfaces.

Source: Zenodo (CERN European Organization for Nuclear Research)

DOI: 10.5281/zenodo.15760756

Authors: Shellymol, Chacko, Asha Mary, Varghese, Dr.Peter

Language: English

Topic: Digitalization, Law, and Regulation

Subfield: Law

Field: Social Sciences

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W6893330101

FWCI:

Cites:

Cited by:

Related to: