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The Role of Marketing in Ensuring Economic Security in the Construction Sector

Year: 2025

Type: conference-paper

Abstract: This article explores the issues of ensuring economic security in the constructionsector. It considers economic security in the context of project financing, risk management, andsustainable development principles. Key factors such as ensuring public financial stability, the role ofthe private sector, the creation of international financial structures, and the diversification of financialresources are discussed. The economic potential of marketing strategies in the construction sector is alsohighlighted. Analysis of the construction market, consumer behavior research, and the application ofmarketing strategies are presented as essential elements that impact economic value. The studyconcludes that proper economic and marketing approaches can ensure the stability and sustainabledevelopment of the construction sector.

Source: Zenodo (CERN European Organization for Nuclear Research)

DOI: 10.5281/zenodo.15484755

Authors: Yusif Cavad Binnatov, Artikboyev Xusniddin Baxriddinovich

Language: English

Topic: Real estate and construction management

Subfield: Architecture

Field: Engineering

Domain: Physical Sciences

SDG: Decent work and economic growth

Open Access status: green

OpenAlex ID: W6893364420

FWCI:

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