Gamification in Human Resource Practices: A New Approach to Enhance Employee Engagement and Learning in Indian SMEs
Year: 2025
Type: article
Abstract: This project dives deep into how gamification can shake things up in the world of Human Resources, especially for the vital Micro, Small & Medium Enterprises in India. These businesses are the backbone of our economy, but many are still stuck in the past with their HR practices. This leads to employees who aren't fully engaged or constantly learning. Think old-fashioned yearly reviews, sporadic training, and just throwing money at problems – these methods just don't cut it anymore in today's fast-paced, tech-savvy world. Gamification, which involves adding fun game elements like points, challenges, and rewards to the workplace, seems like a fantastic solution. While larger companies globally and in India are already hopping on this trend for everything from customer loyalty to sales and training, it's still pretty new in Indian SMEs. This project aims to really get to the bottom of its potential. We took a close look at the common HR practices in Indian SMEs, what people think about gamification, and the challenges that are holding it back. My main findings? Many SMEs are stuck in their old ways when it comes to HR, and while managers have heard of gamification, they're concerned about the costs and complexities involved. On the other hand, employees are super excited about it, especially since so many Indians are glued to their smartphones. We discovered that the biggest obstacles are budget constraints, lack of awareness, inconsistent tech infrastructure, and a bit of resistance to change. However, there are also enormous opportunities for success! With a large number of people using smartphones and the government promoting digital literacy, incorporating mobile-based gamification is completely feasible. Collaborating with tech startups and ensuring the content resonates with local cultures are also key strategies for success. So, we've crafted a detailed plan outlining how SMEs can dip their toes into gamification, from assessing their readiness to designing simple, culturally relevant activities, conducting small trials, and then scaling up. We recommend that HR professionals start small, leverage mobile.
Authors: PANDEY, KIRTIMAN, MITTAL, DR. RASHI
Language: English
Subfield: Developmental and Educational Psychology
Field: Psychology
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W6893385342
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