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The Role Of Customer Relationship Management In Financial Services

Year: 2025

Type: article

Abstract: This paper discusses the central position of Customer Relationship Management (CRM) in the financial services industry. It investigates how effective CRM practices can lead to increased customer satisfaction, loyalty, and retention, ultimately driving better financial performance. The research surveys current literature, sets out research methods, and provides results that highlight the significance of CRM in building effective customer relationships within a competitive market

Source: Zenodo (CERN European Organization for Nuclear Research)

DOI: 10.5281/zenodo.15361872

Author: MD Shadab Alam

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W6893445311

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