Portrayal of Women in North Carolina Kitchen-Related Advertising
Year: 2024
Type: other
Abstract: By Simone Gillespie In an attempt to promote the modernization of homes and the switch to electric, in the first half of the twentieth century, North Carolina power companies ran advertisements that focused on the housewife and her work in the kitchen. In both the imagery and language of these advertisements, housewives are portrayed as hospitable servants to those within their households. Occasionally the advertisements leave room for activities outside of the home, but they primarily allud...
Source: OpenEdition (OpenEdition)
DOI: 10.58079/12lj6
Author: Melissa Reynolds
Language: English
Subfield: Gender Studies
Field: Social Sciences
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W6899270761
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