Work

Value co-creation through digital technology and business relations: A case study in an agribusiness cooperative company Islamic' education-based

Year: 2024

Type: article

Abstract: Maintaining good relations and achieving mutual benefits among agribusiness actors is essential in an agricultural business network. This study explores the concept of shared value co-creation (VCC), where group members collaboratively develop new business models for horticulture product marketing promoted by digital technology and business networks. Research on an agribusiness cooperative managed as an Islamic educational institution demonstrates that shared VCC is an effective strategy for developing agribusiness cooperatives. Key factors include collaboration, digital technology utilisation, human resource competency development in agribusiness, and leveraging cooperative networks. The ability to seek opportunities and build stakeholder relationships facilitates shared VCC, leading to mutual benefits. The study findings suggest that a collaborative approach, respect for good relationships, and a focus on intangible resources can enhance supply chain networks and marketing of local agribusiness products. Value networking, business collaboration, digital agribusiness, and e-commerce are crucial.

Source: Springer Link (Chiba Institute of Technology)

DOI: 10.1051/bioconf/202412303006/pdf

Authors: Hesty Nurul Utami, Dwi Novanda Sari, Sulistyodewi Nur Wiyono

Institution: Padjadjaran University

Language: English

Topic: Agriculture and Agroindustry Studies

Subfield: General Agricultural and Biological Sciences

Field: Agricultural and Biological Sciences

Domain: Life Sciences

SDGs: Zero hunger, Industry, innovation and infrastructure, Decent work and economic growth

Open Access status: green

OpenAlex ID: W6903350019

FWCI:

Cites:

Cited by:

Related to: